How can CPaaS

empower your business?

May 28, 2024

By Apoorva Sharma
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Communication Platform as a Service (CPaaS) is an emerging cloud-based platform that provides businesses with Application Programming Interfaces (API’s) allowing them the ability to engage with their customers in real time using various communication mediums

How has the CPaaS market grown?

The adoption of digital technology in recent years has allowed customers access to immense information. To reach their target audiences, businesses are forced to prioritize their digital presence to create a sense of trust and reliability amongst their consumers, hence, tapping into the CPaaS market.

During the COVID-19 pandemic, a vast number of businesses, new and existing, adopted more ways to expand their business online and reach customers digitally, resulting in rapid growth in the CPaaS market. Since then, firms have been finding more ways to enlarge their presence online using this effective and easy platform making the CPaaS market highly attractive. “In 2025, the global CPaaS market is projected to reach 21.7 billion U.S. dollars in size, ” with a projected CAGR of 49.09% over a period of 10 years (Statista).

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Why should you integrate CPaaS into your business?

CPaaS not only allows businesses to reach serif audiences using several mediums like SMS, Voice, Email, WhatsApp, etc. but also analyze their audience's behavior using built-in analytics and reports. The right CPaaS Platform will allow you to create a journey using appropriate communication mediums to target relevant audiences, provide a thorough flow of communication with your customers, and create leads for your business.

It can seamlessly integrate into your current system using APIs to improve customer experience for your audience. It will also allow you to reach a bigger audience and expand your business in areas that are not traditionally possible.

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According to Gartner Research, by 2026, 90% of businesses will integrate with CPaaS platforms compared to 30% in 2022.

By leveraging CPaaS services you can enhance your customer experience with something as small as an SMS delivery notification or a reminder email. Voice calls can allow interested customers to receive relevant information such as a website link hands-free or be patched to a live agent in real-time. You can also create interactive channels such as WhatsApp bot or live chat without the hassle of buying licenses or installing external hardware.

Takeaways

CPaaS not only allows businesses to reach their audiences using several mediums like SMS, Voice, Email, WhatsApp, etc. but also analyze their audience's behavior using built-in analytics and reports. The right CPaaS Platform will allow you to create a journey using appropriate communication mediums to target relevant audiences, provide a thorough flow of communication with your customers, and create leads for your business.

Why choose PIXABITS Omni-channel CPaaS Platform?

Pixabits is here to revolutionize communication by offering SMS, Voice, Email and WhatsApp services through cutting-edge APIs, Customized Web Panels and Protocol Interfaces. We aim to innovate CPaaS solutions for seamless global connectivity and empower businesses with meaningful connections, driving growth. Pixabits facilitates inquiries by offering all services under a single sign-in and subscription through its customizable platform.